The Throne · $1,497 a month + $2,995 setup, one time
We run it all for you. And twice a month, you get Mike.
Everything in the Crown, Sarah Answers, job videos and ads, run for you. Plus 1-hour group coaching with Mike twice a month, a marketing plan built on research, and SEO and AEO worked every month.
$1,497/mo + $2,995 setup, one time
The demo line runs Own Your Sarah. Both pick up live, day or night.
Coached by Mike Kern: 40 years in the trades, MA Home Improvement Contractor (HIC) #191300.
The Throne
What only the Throne gets you
Mike, the research and the work that earns your spot.
Group coaching with Mike: 1 hour, twice a month.
Owners in the room together: pricing, follow-up, hiring, a slow month, which ad to cut. Great marketing exposes a poorly run business. These calls fix the business side.
A marketing plan built on research, reviewed every quarter.
Before we spend a dollar, we study your towns and your top competitors: who shows up on Google, what their reviews and ads say, what homeowners near you search for. That becomes a written plan. We run it and review it every three months.
SEO and AEO, worked every month.
SEO gets you found on Google. AEO helps get your name in the answer when someone asks ChatGPT, Gemini or Google's AI who to call.
Nobody can buy a better spot on Google or make an AI say your name. We do the work that earns it.
Kowalski Roofing
Done this weekThe Throne
Pete was on roofs all week.
Done for you, every week
Look busy online, because you are.
Two posts a week on your socials and your Google profile, 2 blog posts a month, your 20 key directory listings kept matching, our picks for paid listings worth buying (Chamber, BBB; you decide), and the full app with every contact, text, call and calendar.
Your Google profile posts start once you've verified the profile. You run jobs; we run this.
What the $2,995 setup builds
Built from scratch. Tracked from day one.
$2,995 one time
A custom website of 10 to 20 pages (no templates, better design), all tracking and analytics set up from day one, deep research on your competitors, and an audit of your old pay-per-click ads and your Google Search Console, so we start from what already worked and what didn't.
The setup also pays for getting your 20 key directory listings matching.
Plus everything else we sell
The whole system, run for you.
- 1
The Crown
Website, missed-call text-back, follow-up texts, the review and referral asks, Google setup, and every lead in one app. What's in it →
- 2
Sarah Answers
Sarah, our AI receptionist, picks up live, books callbacks and texts you every lead. Meet Sarah →
- 3
Job videos
2 edited Shorts a month from your own jobs. See videos →
- 4
2 ad campaigns
Google or Facebook, in your own ad accounts. See ads →
Everything in the Crown, Sarah Answers, 2 job videos a month and 2 ad campaigns. More campaigns are $297 each. Your ad money goes on your own card; we take 0%.
How it starts.
- 1
A 15-minute call
Talk to Mike, a contractor, not a sales rep. What's working, what isn't, what jobs you want more of.
- 2
We research and build
Your towns and competitors studied, the written plan, your custom site, tracking, listings, Sarah and your first two campaigns. Tested on our phones first, never your customers'.
- 3
Every month, it runs
Posts go up, ads run, Sarah answers. Twice a month you're on the coaching call with Mike. Every quarter we review the plan.
What it costs
One price. Straight talk.
The Throne
$1,497/mo
+ $2,995 setup, one time
Straight talk on price
- The Crown$247
- Sarah Answers$249
- Job videos$197
- 2 ad campaigns$594
- Bought one at a time$1,287/mo
- Coaching, research and plan, monthly SEO and AEO, posts, blog, listings$210
- The Throne$1,497/mo
The parts of the Throne you could buy one at a time come to $1,287 a month: $496 for the Crown with Sarah + $197 for videos + $594 for 2 ad campaigns. The other $210 pays for the group coaching, the research and plan, the monthly SEO and AEO, the posts, the blog and keeping the listings matching.
It isn't a discount. It's the only way to get Mike, the research and the weekly work.
The fine print
- Your ad spend
- Paid on your own card, straight to Google and Facebook. We take 0% of it. No minimum.
- More ad campaigns
- $297 a month each. One campaign is one kind of job on one platform.
- Paid listings
- We suggest them. You decide which to buy and pay them directly.
- What's yours
- Your domain, Google Business Profile, ad accounts and socials stay in your name.
- If you leave
- You keep everything above. The website we built switches off.
Not ready for the Throne?
Straight answers.
What's the group coaching?
A 1-hour call with Mike, twice a month, with other owners on the Throne. Bring the business side: pricing, follow-up, hiring, a slow month, which ad to cut.
What's a campaign?
One kind of job on one platform. Roof repair, roof damage and leaky roof are one campaign. New roof is a second. Google and Facebook count separately, so roof repair on both is two campaigns. Two are included; more are $297 a month each.
Who pays for the ads?
You do, on your own card, straight to Google and Facebook. We take 0% of your ad spend and there's no minimum.
What do I keep if I leave?
Your domain, your Google Business Profile, your ad accounts and your socials. They stay yours. The website we built switches off.
What's the full app?
Every contact, every text, every call and your calendar in one place, on your phone.
Do I have to approve every video and ad?
No. Your Shorts and ads go out without waiting on you. You run jobs; we run this.
Can I start smaller?
Yes. The Crown is $247 a month for the whole system: website, missed-call text-back, follow-up texts, the review and referral asks, and every lead in one app. With Sarah, our AI receptionist, it's $496 a month. Move up to the Throne when it pays.
When your phone rings, there's money on the line.
Let's make sure somebody answers it.