AI receptionist · two ways to get Sarah

An AI receptionist that picks up. Two ways to get her.

With Sarah, $496 a month, the Crown included: Sarah Answers picks up live, books the callback on your calendar and texts you every lead. Own Your Sarah, $997 one time: for custom integrations and customer service support, built in your own accounts. Her phone and AI bills, about 22 cents a minute, go on your card.

Book a 15-min call with Mike Give our AI receptionist a call:(978) 850-KING (5464)

Compare the two ↓

This line runs Own Your Sarah. Sarah Answers also picks up live, day or night, books the callback and texts you every lead.

Built by Mike Kern: 40 years in the trades, MA Home Improvement Contractor (HIC) #191300.

Same caller. Same question. Two Sarahs.

Sarah Answers · $496/moSet up to book the callback

Example

(555) 016-2290Russo Plumbing

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Incoming callCall transcript

Thanks for calling Russo Plumbing, this is Sarah. What can I help you with today?

What do you charge to clear a kitchen drain? And do you work Saturdays?

Yes, Saturdays 8 to 2. Tony likes to give prices himself, so let me get you on his calendar for a callback. Your name and town?

Jen, in Lowell. This afternoon works.

Booked: Tony calls Jen at 3 PM · lead texted to Tony

Own Your Sarah · $997 one timeSet up for customer service

Example

(555) 016-2290Russo Plumbing

✆

Incoming callCall transcript

Thanks for calling Russo Plumbing, this is Sarah. What can I help you with today?

What do you charge to clear a kitchen drain? And do you work Saturdays?

A drain-clearing visit is $189, first hour included. And yes, Saturdays 8 to 2. What town are you in?

Lowell. Today if you can.

Text to Tony: kitchen drain, Lowell, wants today, told the $189 visit

Example calls. Each Sarah answers the way you set her up.

Same kitchen. Two pies.

Pick the Sarah that fits.

A good pizza joint makes beach, New York and Greek from the same kitchen. Different customers want different pies. Same with Sarah: one runs your front desk inside the Crown, and one you buy outright, built around your systems and your customers' questions.

Sarah Answers$496/mo, the Crown included Own Your Sarah$997 one time + vendor bills

What she is Our AI receptionist, built into your King of Contractors app with the Crown. The Sarah on our demo line, (978) 850-KING (5464), built on ElevenLabs and Twilio in your own accounts.

On a call Gets the name, number, town and what they need, gives your hours and service area, books the callback on your calendar and texts you the lead. Set up for customer service: answers from your prices, services, towns and hours, then texts you the lead.

Emergencies Takes an URGENT message on emergencies and texts it to you right away. Handled the way you tell us to.

Booking Books callbacks on your calendar. Connects to your calendar or job software: $497 per system.

Languages English, Spanish and Brazilian Portuguese. English, Spanish and Brazilian Portuguese.

Missed-call text-back, review ask, referral ask Yes. The Crown is included. Not included. Those come with the Crown, $247/mo.

Price $496 a month, the Crown included. No setup fee. $997 one time.

Minutes 400 minutes a month (about 200 calls at 2 minutes a call), then 50 cents a minute. Billed to your card by ElevenLabs and Twilio: about 22 cents a minute.

Monthly to us $496 a month, the Crown included. $0. Upkeep is optional: $47 a month for a monthly check-up and everyday changes.

If you leave Month to month. Cancel anytime, no refunds. She's yours. Your accounts, your card.

Own Your Sarah extras: new customizations are billed separately. A second business or location is a new $997 build. Complex setups get a bigger build fee, quoted by Mike before we build.

Which Sarah is yours?

Sarah Answers · $496/mo

Pick her if you want every call picked up and every lead in one app.

You mostly need the phone picked up and the callback on your calendar.
You'd rather talk price with the customer yourself.
You want her in the same app as your text-back, review ask and leads.

See Sarah Answers →

Own Your Sarah · $997 one time

Pick her if callers ask questions all day.

For custom integrations and customer service support, we recommend buying a Sarah, and we help you and your favorite AI set it up to meet your needs and systems.

Callers want a price before they'll book.
You want her connected to your job software ($497 per system).
You hate monthly subscriptions and want to own her outright.

See Own Your Sarah →

Book a 15-min call with Mike

AI receptionist pricing

What the others charge.

From each company's own pricing page, checked October 31, 2026. None of them offers to sell you the receptionist.

CompanyPlansIncluded

Sarah Answers$496 a month, the Crown included400 minutes (about 200 calls), then 50 cents a minute

Own Your Sarah$997 one timeYours. Vendor bills about 22 cents a minute

Smith.ai (AI plans)$0 / $150 / $500 a month25 to 1,000+ calls

Rosie$49 / $149 / $299 a month250 to 2,000 minutes

My AI Front Desk$99 a month, or $79 a month billed yearly200 minutes

Goodcall$79 / $129 / $299 a month100 to 2,000 customers

Dialzara$29 to $349 a month60 to 1,000 minutes

Upfirst$24.95 to $299 a month30 to 600 calls

Sameday$449 / $789 a monthFrom 500 / 1,000 minutes

Ruby (live people)$250 to $1,725 a month50 to 500 minutes

Where to next

Done for you, with Mike

The Throne

$1,497 a month + $2,995 setup. The Crown, Sarah Answers, videos and ads run for you, plus group coaching with Mike twice a month, posts, a blog, 20 listings and the full app.

See the Throne →

One system, one price

Pricing

The Crown is $247 a month for the whole system, or $496 a month with Sarah. Every price on one page.

See every price →

Straight answers.

What is an AI receptionist?

A computer voice that answers your business phone, talks with the caller the way a receptionist would, and gets the call or the message to you.

Which Sarah answers (978) 850-KING (5464)?

Own Your Sarah. Sarah Answers also picks up live, day or night, books the callback, texts you every lead and gets emergencies to you.

Does Sarah Answers book appointments?

Yes. She offers times and books the callback on your calendar, then texts you the lead. We build it, then test it on our own phones before you go live.

Is Sarah a robot?

Yes, she's AI. She doesn't sleep, doesn't take days off and never calls in sick. Call her and decide for yourself.

Is there a contract or a setup fee?

Sarah Answers: $496 a month, the Crown included. No setup fee, no contract, cancel anytime, no refunds. Own Your Sarah: $997 one time, and the $47 upkeep is optional.

Do I get a phone number?

With Sarah Answers, yes: the Crown comes with a local business number in the app. Want to use the number you have now? Ask Mike on the call. How your calls reach Sarah gets set up with you and tested on our phones before she answers a single customer.

When your phone rings, there's money on the line.

Not sure which Sarah fits? Mike will tell you straight.

Book a 15-min call with Mike Give our AI receptionist a call:(978) 850-KING (5464)