More services · Ads · $297/mo per campaign
Ads that make the phone ring. And prove it.
We run your Google and Facebook ads in your own accounts, on your own card. A separate tracking number for each campaign is being set up now, so you can see which ad made the phone ring. 0% of your ad spend. No setup fee. Keep your own website if you like; ads work with it.
This line runs Own Your Sarah. Sarah Answers also picks up live, day or night, books the callback and texts you every lead.
Built by Mike Kern: 40 years in the trades, MA Home Improvement Contractor (HIC) #191300.
Kowalski Roofing
Today's callsEach campaign rings in on its own number
Most ad money disappears where you can't see it.
Paid by the percent
Some agencies charge a percent of your ad spend. The more you spend, the more they make, whether your phone rings or not.
One number for everything
Google, Facebook, the truck and the yard sign all ring the same line. Nobody can tell you which ad paid for itself.
A report full of clicks
Impressions, reach, clicks. You can't deposit a click. You want to know which ad made the phone ring.
Years ago I ran a local online ad agency. I could make a contractor's phone ring, and I had call tracking, so I knew which calls nobody answered. That's why we're setting up a separate number for every campaign here.
Mike Kern, founder
What you get
Ads you can see working.
Kowalski Roofing
Waste-and-profit reportOctober
2 calls from the ads went unanswered. That ad money was already spent.
Ads · $297/mo per campaign
Your accounts. Your card. Calls you can count.
- Google and Facebook, run for you. We set up the campaigns, write the ads and watch them. You don't approve every ad; you run your jobs.
- In your own ad accounts, on your own card. Some agencies take a percentage of your ad budget on top of their fee, so the more you spend, the more they make. We take 0%. You pay a flat $297 a month per campaign. Google and Facebook bill your card directly.
- A separate tracking number for every campaign, being set up now. Each call to that number will show which campaign and which platform it came from.
- Keep your own website. Ads work with the site you have, or with ours.
- A waste-and-profit report. Calls and dollars by campaign: what to keep, what to fix, what to cut.
The campaign math
One kind of job, on one platform, is one campaign.
$297 a month per campaign. A campaign is one kind of job on one platform. Roof repair on Google is one; on Google and Facebook it's two ($594). Two are included in the Throne.
On Google, a campaign is the set of search words for that job: people who type "leaky roof" want a repair, people who type "new roof" want a replacement. Different callers, different ads, so it's a different campaign.
Roof repair on Google
$297/moRoof repair on Google and Facebook
$594/moRepair and new roof, on both
$1,188/moDo your own math
Plus your ad spend, which Google and Facebook bill to your card. We take 0% of it. On the Throne, 2 campaigns are included.
How it works.
- 1
A 15-minute call
Tell Mike the jobs you want more of and where you work. He'll tell you how many campaigns that is, in plain math.
- 2
We build it in your accounts
Your Google and Facebook ad accounts, your card. Every campaign is tested on our phones first, before it goes live.
- 3
You see what worked
Calls by campaign, money spent, and what to keep, fix or cut. You decide the budget; we tell you where it's working.
What it costs
$297 a month per campaign. 0% of your ad spend.
More services · with or without the Crown
Ads
$297/mo
per campaign. A campaign is one kind of job on one platform.
- Google and Facebook ads, run for you
- A tracking number per campaign, being set up now
- A waste-and-profit report
- Your accounts, your card, 0% of spend, no minimum
- No setup fee
Not included
- Your ad spend. Google and Facebook bill your card directly. You set the budget.
- Answering the phone. Ads make it ring. The Crown ($247/mo) texts back missed calls. With Sarah ($496/mo), she picks up live.
- Your website. Keep your own, or get ours: a website of 10 to 20 pages comes with the Crown, $247/mo.
Fine print
- First month paid up front. No setup fee.
- Google and Facebook count separately. One kind of job on both is 2 campaigns, $594/mo.
- The Throne includes 2 ad campaigns. Extras are $297/mo each.
- No promise of calls. You get the real count and the report.
Then answer every call
Ads make the phone ring. Somebody has to pick up.
Every missed call from an ad is ad money already spent. The Crown texts them back automatically. With Sarah, she picks up live.
Straight answers.
What counts as a campaign?
$297 a month per campaign. A campaign is one kind of job on one platform. Roof repair on Google is one; on Google and Facebook it's two ($594). Two are included in the Throne. Roof repair, roof damage and leaky roof are the same job; new roof or roof replacement is a different job with a different caller, so that's another campaign.
Do you take a cut of my ad spend?
Some agencies take a percentage of your ad budget on top of their fee, so the more you spend, the more they make. We take 0%. You pay a flat $297 a month per campaign. Google and Facebook bill your card directly.
Do I need your website to run ads?
No. Keep your own website. Ads and job videos work with it too.
How much should I spend on ads?
That's your call. We don't set a minimum. Tell Mike the jobs you want and where, and he'll tell you what he'd start with and why.
Can you promise me calls?
No, and nobody honest can. What you get is the truth: calls and dollars by campaign, and a report that shows what to keep and what to cut.
Do I have to approve every ad?
No. We write them, run them and watch them, so you're not reading ad copy at 10 at night.
What if I stop?
Your ad accounts are yours. They stay in your name, on your card, with all their history.
When your phone rings, there's money on the line.
Let's make sure you know which ad made it ring, and that somebody answers it.